It's NOT a science. May be an ART. It INCLUDES: Advertising. Media Planning. Costing. BTL. Online. Mobile. Conventional Mediums. Re-Branding. Product Knowledge. Market Research. Consumer Insights. Direct Marketing. Schemes and Discounts. Sales. ROI. Event Management. PR. Business Acumen. Corporate Identity. Brand Launch. In-film Branding. Celebrity Endorsement. CSR. Rural Marketing. Marketing Strategy. Communication Skills. People Management...and above all, COMMON SENSE. That's BRANDOLOGY.
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